A reimagined and revamped brand identity of a woman-owned-and-operated cookbook shop and café based in Greenpoint, Brooklyn.
Its new name, Mangia — which is Italian for “eat up” — tone of voice, menu items, color palette, and imagery were all inspired by the owner’s Sicilian-American background.
The outcome is a design that refreshes the brand while staying true to her roots and the history of the neighborhood.
